Open systems, loosely coupled: Creating an integrated museum eCommerce system for the MCAPaper
Keir Winesmith, USA
The MCA took this opportunity to look at its systems for ticketing, store point-of-sale, customer relationship management, membership, donations and the MCA website. The Museum also sought to add online ticketing, online membership, online donations, an online store and a museum-wide WiFi network.
This paper and talk outlines how we created an entirely new eCommerce framework using web APIs to connect open systems for ticketing, store, philanthropy and membership. It argues that in many cases, and especially for under-resourced cultural institutions, a selection of loosely coupled best-of-breed systems (preferably via open APIs) is preferable to attempting to build or buy an "all in one" solution. Further, the talk will discuss how this approach can be extended and applied in other institutional contexts.