Peter Gorgels is manager of the Rijksmuseum's digital communication, i.e. the corporate website, the online collection and Rijksstudio. Since 2002 he has worked on a lot of award-winning projects for the Rijksmuseum. He is involved as advisor or projectmanager in practically every digital project like the Rijksmuseum app and the museum's social media present. In 2011 he wrote the E-strategy of the Rijksmuseum. From 2003 until 2011 Peter was member of the conference's Best of the Web panel. He is always looking for innovative ways to improve the interaction of the audience with the masterpieces of the Rijksmuseum.