The web as immersive: data is the new object.

Paula Bray, Australia

As museums are challenged with the changing landscape of museological practice and how our audiences engage with our content using the web and mobile devices, we have to think outside our formal exhibition processes to deliver content that challenges audiences in new ways.  As more museums look to using the web as the interface to new experiences in our galleries it opens up new possibilities for exhibitions, user experiences and crowd-curation.  It seems more relevant today particularly as our audiences become more familiar with technology and how to consume it in this networked environment.

This paper will examine Powerhouse Museum projects (one in concept mode) that take data from the web to deliver innovative, crowd-curated digital experiences in the gallery. Recent projects such as:

1-The implementation of using Google’s Liquid Galaxy plug-in to deliver content across multiple screens with Streetview and Google Earth with historic geo-tagged images.

2-The proposed daily online collection search, including almost 10,000 terms, recreated through a multiple projected, in-gallery installation where the audience controls the content and experiences search and the collection in an atypical way.

will be discussed.  Does our audience want this type of crossover from web to the floor in the museum gallery?  Do they want to participate with our collections through other means.  The process of delivering these projects is the focus of the paper with findings from audience use revealed along with the successes and failures.

Keywords: data, collections, immersives, crowd-curated, search,