Transforming the Art Museum Experience: Gallery OnePaper
Jane Alexander, USA , Jake Barton, USA, Caroline Goeser, USA
Published paper: Transforming the Art Museum Experience: Gallery OneHow can art museums use interpretive technology to engage visitors actively in new kinds of experiences with works of art? What are the best strategies for integrating technology into the project of visitor engagement? The Cleveland Museum of Art has responded with the ground-breaking Gallery One, an interactive art gallery that opened to stakeholders on December 12, 2012, and went through a six-week testing period until its public opening on January 21, 2013. Gallery One draws from extensive audience research and grows out of a major building and renovation project, in which CMA has reinstalled and reinterpreted the entire permanent collection in new and renovated gallery spaces. The end result is a highly innovative and robust blend of art, technology, design, and a unique user experience which emerged through the unprecedented collaboration of staff across the museum and with award-winning outside consultants.