Sessions

MW offers a variety of presentations and discussion venues, exploring all aspects of the creation, development, maintenance, and evaluation of Web sites in museums, cultural and heritage organizations.

Sessions provide an opportunity to present the results of research or summarize experience in a formal presentation, followed by a discussion. How-to sessions introduce tools, methods or techniques, Crit Rooms feature reviews of museum web sites and mobile projects and their accessibility in “real time,” and Lightning Talks introduce hot new topics for debate and further research. Issues are hashed out in Professional Forums, and Exhibitors present updates on their projects in Briefings.

The following presentations have been invited to participate in MW2013. The final program schedule will be available in January 2013.

Thursday, April 18 2013
9:00am - 10:00amOpening Plenary
Oregon Ballroom The opening plenary will be followed by a discussion with session attendees led by Larry Friedlander, Peter Samis and Heather Champ.

When the rare becomes commonplace: challenges for museums in a digital age
- Larry Friedlander, USA

10:30am - 12:00pmOnline Access
Salon D&C Part of the "Extending the Museum" session thread.
Building cybercabinets: Best practices in online access to digital natural history collections
- Rachel Sargent, USA


Rijksstudio: get creative with the Rijksmuseum’s masterpieces
- Peter Gorgels, The Netherlands


Strength in Numbers: Complementary Approaches to Content on Collaborative Museum Websites
- Emily Lytle-Painter, USA, Sandra Fauconnier, Netherlands

10:30am - 12:00pmOn-site Evaluations
Salon H&G Part of the "Evaluating the Museum" session thread.

Early Detection of Museum Visitors' Identities by Using a Museum Triage
- Tsvi Kuflik, Israel, Eyal Dim, Israel


Capturing visitors' gazes: Three Eye Tracking Studies in Museums
- Silvia Filippini Fantoni, USA, Kyle Jaebker, USA, Daniela Bauer, Germany, Kathryn Stofer, USA


Using Commodity Hardware as an Affordable Means to Track Onsite Visitor Flow
- Gray Bowman, USA, Kyle Jaebker, USA

10:30am - 12:00pmThe High Res Museum
Salon I Part of the "Optimizing the Museum" session thread.

Exploring Gigapixel Image Environments for Science Communication and Learning in Museums
- Ahmed Ansari, USA, Illah Nourbakhsh, USA, Chris Bartley, USA, Marti Louw, USA


Mo’ Pixels, Mo’ Problems: Moving Toward a Resolution Independent Web
- Matt Gipson, USA, Rita Troyer, USA


Where do images of art go once they go online? A Reverse Image Lookup study to assess the dissemination of digitized cultural heritage.
- Isabella Kirton, UK, Melissa Terras, UK

10:30am - 12:00pmNetwork Effects
Salon A&B Part of the "Innovating the Museum" session thread.

Web Lab - bridging the divide between the online and in museum experience
- Dave Patten, UK


Design Thinking for Visitor Engagement: Tackling One Museum’s Big Challenge Through Human-Centered Design
- Dana Mitroff Silvers, USA, Molly Wilson, USA, Maryanna Rogers, USA


Transforming the Art Museum Experience: Gallery One
- Jane Alexander, USA, Jake Barton, USA, Caroline Goeser, USA

12:00pm - 1:00pmLunch on your own
Check here for a listing of places within walking distance of the hotel for lunch.
1:00pm - 2:30pmDigital Curation
Salon A&B Part of the "Extending the Museum" session thread.

Online Exhibitions
- Jennifer Mundy, UK, Jane Burton, UK


ARtSense and Manifest.AR: Revisiting Museums in the Public Realm through Emerging Art Practices
- Roger McKinley, UK, Areti Damala, UK


Curating the Digital World: Past preconceptions, present problems, possible futures
- Susan Cairns, USA, Danny Birchall, UK

1:00pm - 2:30pmNew Tools and Interfaces
Salon D&C Part of the "Optimizing the Museum" session thread.

Please Feel the Museum: The Emergence of 3D Printing and Scanning
- Liz Neely, USA, Miriam Langer, USA


Open systems, loosely coupled: Creating an integrated museum eCommerce system for the MCA
- Keir Winesmith, USA


Visual Exploration of Australian Prints and Printmaking
- Ben Ennis Butler, Australia

1:00pm - 2:30pmCrowdsourcing
Salon I Part of the "Evaluating the Museum" session thread.

In Other Words: Crowdsourcing Translation for a Video-Driven Web
- Jonathan Munar, USA, Susan Chun, USA


Digital Humanities and Crowdsourcing: an Exploration
- Laura Carletti, UK, Derek McAuley, UK, Dominic Price, UK, Gabriella Giannachi, UK, Steve Benford, UK


Making Sense of Historic Photographic Collections on Flickr The Commons: Institutional and User Perspectives
- Bronwen Colquhoun, UK

1:00pm - 2:30pmRewiring the Museum
Salon H&G Part of the "Innovating the Museum" session thread.

In line, Online: Curator buy-in starting from the ground up
- Eric Espig, Canada, Alyssa McLeod, Canada


Visitors, Digital Innovation and a Squander Bug: Reflections on Digital R&D for Audience Engagement and Institutional Impact
- Claire Ross, UK, Melissa Terras, UK


This is Our Playground: Recognising the value of students as innovators
- Oonagh Murphy, Northern Ireland, Alan Hook, Northern Ireland

3:00pm - 6:00pmSalons
Oregon Ballroom The Salons are a development on the Unconference sessions that MW has hosted in the past, offering a hybrid of planned conversations and timely spontaneity. They are an opportunity for groups with shared interests on specific topics to come together without formal, peer reviewed presentations, but with the opportunity to begin self-organizing through blogs on this website in advance, and the possibility to continue the discussion online after our in-person meeting. By connecting these special interest groups before and during the conference, we hope that some of the Salon gatherings will lead to more formal paper proposals and collaborations next year. The Salons will be held Thursday afternoon from 3-6pm. They'll begin with a plenary planning session in the "unconference" style; Salons proposed here through the MW2013 website will be added to the list of sessions proposed on the day at the conference. Once the final roster of 16 Salons is agreed by popular vote, there will be two, one-hour Salon sessions with eight discussions running in parallel in each hour. Salon leaders are encouraged to publish notes from their sessions in this "Salon" section of the MW2013 website and also use this online space to continue the conversation after the in-person meeting. To submit a Salon topic please login or register and visit the Salon. The MW2013 sessions are: 4-5pm
  1. Measuring long-term impact of social media engagement on audiences Medford
  2. Reviewing and evaluating mobile museum services Salon C/D
  3. Mobile web or mobile apps? Ballroom right side
  4. Standards: beyond TourML Ballroom left side
  5. Best practices for video production Salon A/B
  6. Natural History digitization Columbia
  7. Bleeding edge technologies Salon G/H
  8. Crowdsourcing: citizen curators Salon I
5-6pm
  1. What's the point of a Museum Blog? Medford
  2. Museums and Open Culture Ballroom
  3. Federated data sharing Mount Hood
  4. Data visualization Columbia
  5. Allowing customers to define their own experience Salon C/D
  6. Contemporary art collections and copyright Salon A/B
  7. Curation: evolving definitions for a digital age Salon I
  8. Making the most of software as a service (like google) Salon G/H
 
6:00pm - 8:30pmExhibitors' Reception
Exhibit Hall A reception sponsored by the Exhibitors opens the Exhibit Hall at Museums and the Web. New products, services, and designs are featured in a concentrated gathering of interactive multimedia museum vendors. The Exhibit Hall is also open all day on Friday, and from 8:30 am. to noon on Saturday for further interaction with the vendors. On those days, vendors will be grouped amongst five dozen Demonstrations by museums of their latest web developments.
6:00pm - 7:00pmDemonstration Group 1 in the Exhibitor Hall
Exhibit Hall
How Hirst's spin paintings deepened Tate Kids engagement and reach from preschool to pre-teens.
- Sharna Jackson, UK, Mar Dixon, UK


A perfect storm of online engagement? 24,000 votes, 600 stories, and the 100 toys that got us there
- Lori Phillips, USA


Center for Cultural Technology Demo Session
- Mimi Roberts, USA


e-artexte: Open Access Digital Repository for Documents in Visual Arts in Canada.
- Tomasz Neugebauer, Canada


From Print to Pixels: Hello from MoMA Learning
- Stephanie Pau, USA, Lisa Mazzola, USA


How to Ride the Digital Wave - a Collaboration Between Museums and The Danish Broadcasting Corporation
- Lars Ulrich Tarp Hansen, Denmark, Tobias Golodnoff, Denmark, Ivan Dehn, Denmark, Miriam Lerkenfeld, Denmark


Look, Listen, Learn and Play: Mobile, Touchtable and Smart TV at the Albertina
- Friederike Lassy-Beelitz, Austria, Wolfgang Schreiner, Austria


Object Stories: Storytelling and Community Collaboration
- Katie Burns, USA, Mike Murawski, USA


Preserving History for Future Generations at The King Center
- George DeMet, USA


Taking The Collection Out Of The Gallery
- Rose Cardiff, UK, Kirstie Beaven, UK, Rebecca Sinker, UK


TourML & Tap: An Open-Source Toolset for Mobile Tours
- Kyle Jaebker, USA, Gray Bowman, USA


A Portable Exploratorium: Creating Hands-On Learning Experiences for the iPad
- Jean Cheng, USA

7:30pm - 8:30pmDemonstration Group 2 in the Exhibitor Hall
Exhibit Hall
A Case Study on Producing Million-Viewed Video in Museum Channel
- Shin'ichiro SUZUKI, Japan, Shin-ichi Minato, Japan


A Place for Art : Create pathways at your fingertips
- Tim Wray, Australia


Error 404: The Object is Not Online at the Canadian Centre for Architecture
- Andy Pressman, USA


Games from Wellcome Collection
- Danny Birchall, UK


Howdy Partner! Transforming Relationships Between Museums, Universities, and Communities through Cultural Technology in New Mexico
- Mimi Roberts, USA


Modelling the meaning of museum stories
- Annika Wolff, UK, Paul Mulholland, UK, Trevor Collins, UK


Online Scholarly Cataloguing at Tate
- John Stack, UK, Jennifer Mundy, UK


Situated Simulations between Centre and Periphery in Museum Mediation
- Gunnar Liestoel, Norway


The train is our friend
- Maria Teixeira, Portugal, Maria van Zeller Sousa, Portugal


TXTilecity: Museums, Imagined Geographies and Real-World Relevance
- Shauna McCabe, Canada, Shawn McCarty, Canada


Web Based Tangible User Interfaces for an Online Constructivist Museum: The God Collector Experiment (DEMO)
- Javier Pereda, UK


A different kind of experience: Using a smart mobile guide for education and aging research at the Hecht Museum
- Tsvi Kuflik, Israel, Ornit Sagy, Israel, Joel Lanir, Israel, Alan Wecker, Israel, Orit Mogilevsky, Israel


Seeing the future with Mobile Technologies, MoFO
- Vince Dziekan, Australia, Lizbeth Troy, USA, Reginald Moy, USA

Friday, April 19 2013
9:00am - 10:00amUser testing workshop
Salon D&C
User testing workshop
- Tiana Tasich, UK, Elena Villaespesa, UK

9:00am - 10:00amProfessional Forum: Mobile Media and Open-Air Museums
Salon A&B
Mobile Media and Open-Air Museums
- Michael Epstein, USA, Ronald Lenz, The Netherlands

9:00am - 10:30amLightning Talks 1
Salon H&G
Love Letters to Rothko
- Tim Svenonius, USA


User Experience, Visitor Experience: Thinking Holistically for Museum Mobile Design
- Tanya Treptow, USA


Creating the Kaleidoscope: Are Museums Inviting Full Participation When the Digital Divide Still Exists?
- Porchia Moore, USA


Revitalizing Education: New Strategies for Deep Impact
- Darren Milligan, USA


Describe Me
- Jonny Brownbill, Australia


Using Social Media and the Web to Engage Audiences with Permanent Collections
- Caitlin Martin, USA


Affection Management
- Luis Mendes, Brazil

9:00am - 10:30amThe Inclusive Design Crit Room
Salon I
The Inclusive Design Crit Room
- Corey Timpson, Canada, Morgan Holzer, USA, Jutta Trevira, Canada


Establishing Sound Practice: Ensuring Inclusivity with Media Based Exhibitions
- Corey Timpson, Canada, Jutta Trevira, Canada

10:00am - 11:00amUsing tactical decision-making to make technology projects succeed
Salon D&C
Using tactical decision-making to make technology projects succeed
- Andrew Lewis, UK

10:00am - 11:00amProfessional Forum: Humour as an institutional voice
Salon A&B
Humour as an institutional voice.
- Aaron Cope, USA, Heather Champ, USA, Piotr Adamczyk, USA

10:30am - 12:00pmLightning Talks 2
Salon H&G
LiveScience
- Esther Herberts, The Netherlands, Marianne Fokkens, The Netherlands


Mapping and Visualizing a Messy Archive
- Theis Madsen, Denmark


Multi-institutional, mega-influential: Thinking creatively and collaboratively about online marketing campaigns
- Maren Dougherty, USA


The Online Footprint of Museums: Measuring and Analyzing Museum’s Social Media Activities
- Erik Hekman, Netherlands, Thijs Waardenburg, The Netherlands


Is there an animated gif for that? Opportunities for sharing collections on social sites.
- Paul Rowe, New Zealand


REMIX - Culture, Technology, Entrepreneurship
- Peter Tullin, UK

10:30am - 12:00pmWeb Crit Room
Salon I
Web Crit Room
- Bruce Wyman, USA, Dana Mitroff Silvers, USA, John Stack, UK

11:00am - 12:00pmMuseomix : remix your museum!
Salon D&C
Museomix : remix your museum!
- Mar Dixon, UK

11:00am - 12:00pmProfessional Forum: Rethinking Pathways into Museum Collections
Salon A&B
Disrupting Discovery: Artsy and Museums Rethinking Pathways to Collections
- Christine Kuan, USA, Sebastian Chan, Australia, Jane Alexander, USA, Matthew Israel, USA

12:00pm - 1:00pmLight Buffet Lunch in Exhibit Hall
Exhibit Hall Join attendees for a light buffet lunch in the Exhibit Hall.
1:30pm - 2:30pmPlenary
Oregon Ballroom
What's a Museum Technologist today?
- Rich Cherry, USA, Robert Stein, USA

2:30pm - 3:30pmFormative Evaluation Techniques for Film and Beyond
Salon D&C
Formative Evaluation Techniques for Film and Beyond
- Dave Eresian, USA, Ryan Wyatt, USA

2:30pm - 4:00pmMobile Crit Room
Salon I
Mobile Crit Room
- Sebastian Chan, Australia, Peter Samis, USA, Sandy Goldberg, USA

2:30pm - 3:30pmProfessional Forum: Let the Games Begin!
Salon H&G
Let the games begin!
- Kate Haley Goldman, USA, Sharna Jackson, UK, Bruce Wyman, USA

2:30pm - 3:30pmProfessional Forum: Avoiding Icebergs Whilst Steering the Titanic
Oregon Ballroom
Avoiding Icebergs Whilst Steering the Titanic
- Ryan Donahue, USA, Erin Coburn, USA, Dana Mitroff Silvers, USA, Timothy Hart, Australia, Carrie Barratt, USA

3:30pm - 4:30pmProfessional Forum: Enhancing Art Museum Exhibitions through Integrated Online and On-site Experiences
Salon A&B
Enhancing Art Museum Exhibitions through Integrated Online and On-site Experiences
- Aaron Miller, USA, Gabriel Perez-Barreiro, USA, Allegra Burnette, USA, Kate Haley Goldman, USA, Josh Goldblum, USA

3:30pm - 4:30pmSpecial Focus on Technology in Education
Salon D&C
To MOOC or not to MOOC: Is that the question?
- Deborah Howes, USA


MOOCs, museums and schools: natural partners and processes for learning
- David Greenfield, USA


Social Learning and Social Networks: Untangling the Theoretical Thread Between Museum Education and Communication Technologies
- Robert Rutherford, USA

3:30pm - 4:30pmIce Cream Break
Exhibit Hall Join us in the exhibit hall for some ice cream!
4:00pm - 5:00pmProfessional Forum: Digital Strategy from Europe to the US
Salon I Digital Strategy from Europe to the US.

Communicating the Museum: From Digital Strategy to Plan of Action – Two Years Down the Road
- Kajsa Hartig, Sweden


Utopia Then, Reality Now: (Re)considering the Wiki Model in Museum Culture
- Sarah Hromack, USA


Destination Success: Sustaining your digital strategy
- Carolyn Royston, USA


Tate Digital Strategy: Digital as a dimension of everything
- John Stack, UK

5:00pm - 6:00pmBest of the Web Award Presentation
Oregon Ballroom Best of the Web is an annual contest to recognize the best museum work on the web. Sites are nominated by museum professionals from around the world and reviewed by a committee of peers.  More information here.
6:30pm - 8:30pmConference Reception @ OMSI
Update: 6:30 pm – 8:30 pm Meet buses outside door at Clay Street. (By the Valet Door at Lobby.) Buses start departing at 6:00 pm. Join your MW colleagues for a reception at OMSI (Oregon Museum of Science and Industry) one of the largest science centers in the United States.  Quench your thirst, snack on heavy Hors d'oeuvre and fill your head. Learn about cutting-edge topics in science and technology, in an interactive, informal atmosphere across five unique halls and eight hands-on science labs.
Saturday, April 20 2013
8:00am - 10:00amBirds of a Feather Breakfast
Exhibit Hall Colleagues will huddle over coffee and a full hot breakfast to explore topics of common interest and plan activities for the coming year. Each table is devoted to discussion on a theme proposed by attendees. Join in person and on-line, on the morning and all year-long.

Birds of a Feather Breakfast
- Rich Cherry, USA

9:00am - 10:00amDemonstration Group 3 in the Exhibitor Hall
Exhibit Hall
Wireless in the Galleries, And Then?
- Sam Quigley, USA


ArchivesSpace: A Next-Generation Archives Management System
- Mark A. Matienzo, USA, Katherine Kott, USA


Click Here For Customized Data: Google Analytics Automated Dashboard
- Brian Alpert, USA, Effie Kapsalis, USA, Sara Snyder, USA



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Greed is good: don't settle for one platform, when you can have them all.
- Joe Baskerville, UK


Ideas for Museums: a Biography of Museum Computing
- Anna Mikhaylova, the UK


More than just a pretty picture: improving the discoverability of illustrations in the Biodiversity Heritage Library (BHL)
- Tris Rose-Sandler, USA, Kyle Jaebker, USA


PlaceSticker: Using a New Location-based Technology to Create Mobile Gallery Guides
- Vivian Kung Haga, USA, Wesley Hsu, USA


Sound of the Netherlands: Crowdsourcing the Dutch Soundscape
- Johan Oomen, The Netherlands, Maarten Brinkerink, Netherlands, Lotte Belice Baltussen, Netherlands, Thijs van Exel, The Netherlands


The Tweeting Museum
- Daniel Noesgaard, Denmark


Understanding Sharing Habits in Museum Visits: A Pilot Study
- Galena Kostoska, Italy, Beatrice Valeri, Italy, Marcos Baez, Italy, Denise Fezzi, Italy


CHARTing our Course: Digitizing Brooklyn’s Visual History, a Collaborative Project
- Leah Loscutoff, USA, Caridad Bojorquez, USA, Brandi Copher, USA

9:00am - 10:00amA winning team for Multimedia Guides including 3D positioning
Salon A&B
A winning team for Multimedia Guides including 3D positioning
- Wolfgang Schreiner, Austria

9:00am - 10:00amRedefining the Virtual Museum
Salon D&C
Redefining the Virtual Museum
- Debra Adamson, USA

10:00am - 11:00amIMLS Funding Opportunities Update
Salon H&G
IMLS Funding Opportunities Update
- Timothy Carrigan, USA

10:00am - 12:00pmMobile Parade: The Makers
Salon I Learn from the vendors, designers, developers and content producers behind some of the most exciting mobile projects of the past twelve months! In this fast-paced session, each mobile provider has ten minutes each to tell us about what they do, present their strongest mobile project of the past year, and to share three tips for museums planning their own mobile experience.

Mobile Parade: The Makers
- Loic Tallon, USA

10:00am - 11:00amAthena Genesis Engine™
Salon A&B
Athena Genesis Engine™
- Steve Hasenei, USA

10:00am - 11:00amAntenna's New Product Portfolio
Salon D&C
Antenna's New Product Portfolio
- Ashley Day, USA

10:30am - 12:00pmDemonstration Group 4 in the Exhibitor Hall
Exhibit Hall
A Digital Bridge: Connecting Museum and Museum Library Content
- Jennifer Cohlman Bracchi, USA, Sara Rubinow, USA


Can a little guy make a difference? The experience of PanamaTipico.com
- Marino Jaén Espinosa, Panama


Demonstration:Balboa Park Commons
- Christina DePaolo, USA


From a broadband network to a cultural network: tales of a cross-domain collaboration.
- Eleanor Whitworth, Australia


DiMe4Heritage: Design Research for Museum Digital Media
- Marco Mason, USA


Leveraging Strategic Collaborations
- Vivian Kung Haga, USA


Museums + Online Learning
- Emily Kotecki, USA


Playtesting PlanetMania: a Mobile Game for Museum Exhibits
- David Schaller, USA, Barbara Flagg, USA


Tagging Artworks : Crowd-Curated Contemporary Art Exhibition
- Gunho Chae, Republic of Korea, Jihee Kim, Republic of Korea


The Virtual Leopold Fleischhacker Museum
- Daniel Sacher, Germany, Wolfram Luther, Germany, Barbara Kaufhold, Germany, Michael Brocke, Germany, Margret Heitmann, Germany, Daniel Biella, Germany


Utilizing user-generated digital information for research, exhibit and education at Science Museum settings.
- Hiroyuki Arita-Kikutani, Japan, Tomotsugu Kondo, Japan, Hiroyuki YAMADA, Japan, Hideaki Ito, Japan, Makoto Manabe, Japan


Building Advocacy into Website Redesign
- Laura Hoffman, USA


Wisco Histo: Using Tumblr to inspire personal connections to history
- Emily Pfotenhauer, USA

11:00am - 12:00pmHighlights from the NMC Horizon Report > 2012 Museum Edition
Salon A&B
Highlights from the NMC Horizon Report > 2012 Museum Edition
- Alex Freeman, USA

11:00am - 12:00pmPiction: DAMS integration with multiple systems to create a Data Warehouse
Salon H&G
Piction: DAMS integration with multiple systems to create a Data Warehouse
- Erick Kendrick, Australia, Adam LaPorta, Australia

11:00am - 12:00pmFunding Workshop from National Endowment for the Humanities
Salon D&C Attendees will be introduced to a brand new Digital Projects for the Public grant from NEH . These development grants are intended to help museums, historic houses, historical societies, and other organizations begin to plan digital projects that would reach the general public. There will be an in-depth discussion of this new funding opportunity's requirements, as well as advice on how to shape a successful NEH proposal.

Funding Workshop from National Endowment for the Humanities
- Jeff Hardwick, USA

12:00pm - 1:30pmLunch on you own
Check here for a listing of places within walking distance of the hotel for lunch.
1:30pm - 3:00pmOpen Data
Salon I Part of the "Extending the Museum" session thread.

Serving Tea on the Rapids: - An Architectural Approach for Managing Linked Open Data
- David Henry, USA, Eric Brown, USA


Using open source tools to expose YCBA collection data in the LIDO schema for OAI-PMH harvesting.
- David Parsell, USA


Open Culture Data: Opening GLAM Data Bottom-up
- Lotte Belice Baltussen, Netherlands, Johan Oomen, The Netherlands, Maarten Brinkerink, Netherlands, Maarten Zeinstra, Netherlands, Nikki Timmermans, The Netherlands

1:30pm - 3:00pmMobile
Salon A&B Part of the "Evaluating the Museum" session thread.

Rousing the Mobile Herd: Apps that Encourage Real Space Engagement
- Matthew Fisher, USA, Jennifer Moses, USA


ArtClix: The High Museum of Art's foray into mobile apps, image recognition, and visitor participation
- Bruce Wyman, USA, Julia Forbes, USA


Lessons Learned: Evaluating the Whitney's Multimedia Guide
- Dina Helal, USA, Heather Maxson, USA, Jeanine Ancelet, USA

1:30pm - 3:00pmNew takes on the Museum CMS
Salon D&C Part of the "Optimizing the Museum" session thread.

Migrating a Complex Museum Website from a Commercial CMS to Drupal
- Jane Alexander, USA, Niki Krause, USA


ICA SOUNDWORKS: The CMS-less website
- Joe Baskerville, UK, Douglas McFarlane, UK


Story Board: Hardly the Jank-Fest It Could Have Been.
- Erica Gangsei, USA, Andrew Delaney, USA

1:30pm - 3:00pmTransformation through Participation
Salon H&G Part of the "Innovating the Museum" session thread.

Nurturing Engagement: How technology and business model alignment can transform visitor participation in the museum
- Robert Stein, USA, Bruce Wyman, USA


Diving into the museum's social media stream. Analysis of the visitor experience in 140 characters.
- Elena Villaespesa, UK


Taking Membership Digital
- Allegra Burnette, USA

3:00pm - 4:00pmClosing Plenary
Oregon Ballroom
What can museums learn from immersive theater?
- Diane Borger, USA